Data & Me Video Series - What is Data?
PERSONAL

Data & Me Video Series – What is Data?

Predictive. Productive. Personal.
Data can be many things.

When we take the time to understand and embrace data, we unlock our own potential. This is what our new video series, titled Data & Me, is exploring.

This is no small task. Data has become incredibly pervasive in our lives. But are we all aware just how much it permeates our everyday lives? Do we truly understand the value it brings, when and how it’s being applied? As a data technology company, we at Western Digital were very curious what the public, in general, thinks about data. So, we took to the streets to find out.

We interviewed almost one hundred people on a range of topics including health data, DNA, product design, data collection, recommendation and targeting, and even privacy. What we found out is that in general, people are pretty data-savvy. They understand that those little devices we call smartphones are collecting a lot of information. And that it can help them accomplish the activities they want to do every day. Many people even acknowledged that using most apps and services does require giving up your data in exchange, and they accepted that tradeoff because it allowed for convenience and other benefits.

When we dug into areas where big data can benefit us personally, like healthcare, things got a little fuzzy. That’s why we’re developing each Data & Me episode to focus on a specific area where data is either already affecting you or is going to affect you in the near future. Because the truth is, when you understand the data, you can make smarter decisions about what’s collected and how to wield it.

We hope you find each episode illuminating and want to hear your opinions, questions and beliefs on the subject in the comments. Here’s an easy one (or is it?) to start with:

What does the word data mean to you?

 View all Data & Me videos

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