PERSPECTIVES

How Gamers Use Live Streaming to Connect With Their Fans

At one of the largest gaming conventions in the United States, we partnered with SiliconANGLE to highlight the latest and greatest in online gaming. In this interview, we sat down with Katie Stone Perez, Director of Mixer Interactive & Developer Success at Microsoft. Find out what Katie had to say about gaming and live streaming!


From floppy discs to digital downloads, video games have grown a passionate following around the world.

It all started with discs. Eager gamers would travel to the store to buy the latest, hit game for their personal computer or game console. At the time, there were no services that allowed gamers to play with people from around the world, any time of day or night. Gaming with friends meant sitting next to each other in the same room, playing the same game.

Then, gaming began its transformation. With the rise of the Internet and smartphones, gamers had the freedom to play certain games with different playing partners. Wherever and whenever, gamers now had the power to play their games on consoles, personal computers, or mobile devices. Some even built custom rigs to optimize their gaming experience.

With the rise of the cloud, a new class of games—massively multiplayer online role-playing games or MMORPGs—have become a hit with gamers. Playing in open worlds with gamers from around the globe has brought the gaming community to new heights.

How Gamers Use Live Streaming to Connect With Their Fans

Sharing the Gaming Experience through Live Streaming

What about game streamers? Their gaming experience depends on connecting with their followers. Latency, the amount of time between when an action is taken and the response is displayed, is a challenge. Streamers would have fans post comments or suggest game actions to take. Due to latency, however, streamers wouldn’t see these comments until it was too late.

Live streaming platforms such as Mixer are helping solve this issue. By finding ways to make online game communication seamless, Mixer connects streamers with their fans in real time. With the added level of interactivity, fans can actually actively participate in games alongside their favorite streamers.

Game design studios have also undergone a shift. By using the power of big data, these studios can look at millions of players’ aggregate, game-playing data. This data helps game developers understand how gamers play individually (hours played, interests, upsell opportunities, etc.) and globally (retention rates, game level completion rates, etc.).

With this deep knowledge of users, developers can roll out new game features remotely, similar to an update on your phone or computer. The gaming experience is more responsive, finding quick solutions to problems. It’s like being treated by a doctor after two minutes instead of two hours.

By breaking down barriers for players around the world, online gaming has become a worldwide phenomenon with a loyal following.

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