Real-Time Analytics Might Mean More First Downs
PERSPECTIVES

Real-Time Analytics Might Mean More Touchdowns

Why are new swaths of fast data changing the landscape for athletes, coaches, and fans? To dig in, we partnered with SiliconANGLE to sit down with sports technology leaders and talk about the intersection of data, sports, and technology. Follow our video series, “SportsData Silicon Valley”, as we explore sports analytics thought leadership! (Catch our latest episode here!)


Can real-time analytics help professional football players get more wins?

Smart sensors embedded in the uniforms of football players keep track of a slew of metrics. Direction, acceleration, deceleration, and more can be measured with pinpoint accuracy. Equipped with this new, real-time data, football coaches and scouts alike see value in the process to evaluate, recruit, and train professional football players. And, a surprising technology is being used to drive this technological innovation: Radio Frequency Identification (RFID) tags.

This RFID technology is at the heart of what Zebra Sports—a branch of Zebra Technologies, a leader in tracking and connected solutions—does to help coaches make better decisions and football players take care of their bodies. The company has built an exclusive relationship with the leading professional football association in America. We partnered with SiliconANGLE to interview John Pollard, VP of Business Development at Zebra Sports. Here’s what John had to say.

Zebra Sports Close Ties with Pro American Football

* Video clip from full interview below.

Key Insights:

  • In 2014, Zebra brought its expertise with RFID technology and asset tracking to professional American football.
  • Teams have found value in tracking player data and translating that to actionable insights both in-game and during practices.

Fast Data is a “Must Have” for Professional Scouts and Coaches

* Video clip from full interview below.

Key Insights:

  • Data analytics is a premium ingredient for scouting, player evaluation, and game planning for professional football teams.
  • Pro football teams are getting the most use out of Zebra’s system at their practices by monitoring how much energy players are using during each play.

What’s the Context of Advanced Sports Analytics?

* Video clip from full interview below.

Key Insights:

  • In the beginning, player data used to be stored on large hard drives and manipulated in a spreadsheet to glean insights.
  • Now, data visualization has made it possible for coaches to create play cards—visual charts that show how football plays change based on different scenarios.
  • More and more people are interested in the power of data analytics—coaches, scouts, analytics staffs, and players.

Watch Our Previous Episodes of SportsData Silicon Valley!

Sports technology is transforming the way that athletes train and coaches coach through the power of data and real-time analytics. Check out the series premiere to learn how smarter algorithms are helping coaches better train athletes.

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